Jive to acquire proximal for Big data Analytics

Jive Software is purchase Proximal Labs, a startup that has been in business for less than a year, but includes a team of big-data of heavy goods vehicles and military level social analytics smarts. Terms of the acquisition were not disclosed.

Jive has already started incorporating technology Proximal Labs in the recommendation engine that is included in his next company social media press release, but "we are just scratching the surface" of the potential, said Brian Roddy, Senior Vice President of engineering at Jive. The objective is to use artificial intelligence techniques to analyze the "social graph" - patterns in how people interact with each other, as captured by a social network - and connect the right people for the right data at the right time. It is also on identification of expertise within the Organization and connecting the right people to each other, he said.

"Law, organizations rely on knowledge tribal to make that possible," Roddy said. While the Web has produced numerous recommendations for consumer products, make recommendations based on data of the company is a different class of the problem and Jive looked "almost 50 companies" before settling on Proximal as the best company to resolveHe said. The proximal technology can also be used to improve the analysis of social networks of internal enterprise, and the Jive social media monitoring capabilities.

David Gutelius, CEO of Proximal, will take the title of Chief researcher in social sciences at Jive. In addition to establishing himself in the world of technology, he has a background in social sciences and holds a Ph.d. in history from Johns Hopkins University economy. Gutelius has already served as CTO of Social Kenetics, a business derived from SRI International, bought by RedBrick Health in October, focused on the application of technology in health care. Proximal laboratories was just getting started when Kenetics Social has been sold, but he had already pulled together a team comprising senior members of the Apache Hadoop project for the analysis of very large data sets. The initial product was the Proximal Core service, which is in the "Twitter fire hose" (a stream of all public data posted on Twitter each day) with another set of data mass, the blog and news service feed of Spinn3r.

These data, Proximal product "a detailed understanding of what a particular Twitter user participated, was interested in, and their relations with the people that they may follow or could answer", said Gutelius. The concept of the creation of a "cognitive prosthetic" to help humans deal with the overwhelming volume of information comes from a Defense Advanced Research projects Agency (DARPA) project, he contributed to other Sri called Wizard custom that Learns, or PAL. The part of the project, he has worked on that analyzed the social network between the officers of the army to identify relationships and centres of expertise.

The technology has been applied to networks operational in Iraq, "we were told that he pushed the needle in terms of saving lives," said Gutelius. "In 2005 and 2006, the enemy has propose a new set of techniques for the use of IEDs [improvised explosive], and our guys have had a difficult to follow the pace of innovation." We have seen many questions coming through this theme, frantically asking who knows what to this subject. "Analysis of these conversations, his team" succeeded on the surface of the right person with the right information around this ", he said and"literally put the right people in the team of virtual right at the right time." One of these officers, after firing from a base of operations, advanced, then to lead an army of excellence centre focused on the fight against improvised explosive devices.

Now, Jive wants to apply the same techniques the military used to save the lives to help businesses save money, earn money and innovation through social analytics.

"The good news is that we have this social conversation and dialog box goes," Jive CEO Tony Zingale said, so the next step is to formulate recommendations better based on it to connect users with colleaguescustomers, partners, and data that can help them achieve their goals. "There is a natural evolution taking place here."

"I do not think that this is a very good direction for Jive to go," Erin k. Traudt, Director of IDC research for the collaboration of the business and social services. As the social networking market enterprise becomes more competitive, the Jive competitors are also focused on analytics as a key, they will need to be distinguished.

Recently, Jive was positioned just behind Socialtext as the best in Information Week of ranking Pro Enterprise 2.0 vendors.

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IBM Intros Social Media Analytics

IBM is looking to help the marketers to better understand in the Treasury of data scattered across social networks with its output, Thursday, of two cloud-based applications.

IBM Coremetrics Social is designed to help companies in their analysis of the business impact of their social marketing initiatives. The software uses the information that is publicly available on sites such as Facebook and Twitter to allow companies to determine the effectiveness of their marketing campaigns based on the social media buzz, retweets and other chat online.

Also published on Thursday, IBM Unica pivotal veracity email optimization Suite analysis of e-mail links that are shared between platforms, social media, giving marketers the opportunity to take advantage of opportunities through multiple communication channels, according to IBM.

"IBM Social Media Analytics approach is based on the understanding that people interact with the brand of the organization in a number of ways, including email, social networking sites and Web sites of the company"", and the true measure of the impact of the company requires a vision integrated interaction with these resources" said John Squire, IBM Coremetrics Chief Strategy Officer, in a statement. "The new social media software analytics unveiled [Thursday] will help marketers to develop targeted, highly measurable and effective social media marketing campaigns more."

Measure the ROI of social media remains a challenge for many organizations. Although nearly two-thirds of 2,100 companies surveyed were currently using social media channels or have plans to do this, only 12% of respondents said that they felt that they were efficient users of social mediaAccording to a study conducted by Harvard Business Review analytical Services, in partnership with SAS, released in December.

"Most organizations are in discovery mode when it comes to social media," said Alex Clemente, CEO of HBR analytical Services, in a statement at the time. "But significant participation in the survey of over 2,000 executives shows how the subject is important - and it is one they are trying to understand." "Many executives are eager to learn best practices in a rapidly emerging field that represents a new paradigm."

Like its competitors, IBM seeks to dominate this emerging field, and recently formed a consulting practice to focus on "More intelligent trade", designed to help customers address market digital today ' today - that IBM believes that it is an opportunity of $ 70 billion. New practice offers software for cloud analytics which allows companies to monitor the presence of their brand in real time social media and adapt marketing campaigns or create promotions based on the responses of consumersIBM said.

Social Coremetrics is based on IBM's Coremetrics continuous optimization platform and its suite of marketing, which uses a unified infrastructure and a set of tags to support all applications the company marketing, reduce the complexity of management typically found when dealing with the products of several fournisseursIBM said. With its cross-channel reporting benchmark capacity and monitoring of social marketing campaigns, social Coremetrics allows marks the effectiveness of their marketing initiatives and compare campaigns from competitors, according to IBM.

For example, companies can measure how many times their promotions - and those of similar companies - are shared via social networks, said the developer. Well-known marks can if waiting up to 38% of their special offers e-mail links to share via social media, IBM said, with an average of 28% of these links and then "beloved" or commented.

For its part, the suite Unica pivotal veracity email follows and analysis the E-mail links as users share through networks, giving companies the ability to identify, monitor and stimulate the perception of consumers of their brand, IBM said.

IBM announced in August that it would acquire Unica, a gesture which was part of the strategy of IBM to integrate analytics Web through channels, said Yuchon Lee, Vice President and General Manager of IBM Enterprise Marketing Management Group and co-founder of Unicaduring a keynote at OMMA Metrics in New York on Wednesday.

Marketers want integrated tools, he said. In fact, 87% of marketing professionals agree services marketing need a suite of integrated applications, said Lee, citing Forrester Research information.

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