Social media rejected for health care Communications

Online channels is very popular for administrative tasks such as appointment setting and billing, but patients very prefer traditional communications consultation with doctors, according to the survey Capstrat. By Nicole Lewis InformationWeek
March 25, 2011 12: 04 pm
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Slideshow: Health it stimulates the Patient Care, SafetyAccording an investigation Capstrat-Public Policy polling, 84% of respondents said they would not use social media, or instant messaging of medical communication channels if their doctors provide. Instead, respondents said that they prefer to turn to for electronic conventional lines of communication, such as e-mail and website interactions, when they need specific health consultation from their own doctor.

The results show that, while social media have a fort and growing role in health care communications between communities peer patients, is not the vehicle of communication of choice when Americans want to discuss medical issues with their doctors.

The survey, which focused on registered voters 843 on 21 February and 22, shows that even in people 18 to 29 years old, an age group that seems more inclined to the use of electronic health communications, 21% said they would take advantage of a forum if available online.

However, this does not mean that the use of all digital communications is out of the question of patient-provider interaction. Respondents were more favourable to email and online channels when it is used for the parameter of appointment, access medical and nurse consultation.

"It appears that consumers are willing to move administrative experiences such as the payment of invoices and records of online access to the, but when it comes to confer with their health care providers, people prefer even more traditional communications."," Karen Albritton, Capstrat President, said in a statement. "The implications include a way for physicians to free up more time to their patients moving interactions in a straight line and the possibility of establishing stronger relationships through personal interaction."

Capstrat investigation takes the findings of another recent survey. Annual second-health care check-up Intuit health survey revealed that 73% of respondents said they would use a secure online communication solution to make it easier to obtain laboratory results, request appointmentspay medical costs and contact their physician.

Capstrat survey also found differing attitudes among different demographic groups. Hispanics say they were more comfortable interacting with their doctor online: 89% would take advantage of the e-mail if their doctors provide; 89% would be put on line; appointments 78% would participate in the payment of invoices online. and 89% would call a nurse help line. In fact, the nurse help line was the preferred form of communication across demographic and help age groups, with 72% of respondents said that they would benefit a nurse line if it was offered by their physician.

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IBM Intros Social Media Analytics

IBM is looking to help the marketers to better understand in the Treasury of data scattered across social networks with its output, Thursday, of two cloud-based applications.

IBM Coremetrics Social is designed to help companies in their analysis of the business impact of their social marketing initiatives. The software uses the information that is publicly available on sites such as Facebook and Twitter to allow companies to determine the effectiveness of their marketing campaigns based on the social media buzz, retweets and other chat online.

Also published on Thursday, IBM Unica pivotal veracity email optimization Suite analysis of e-mail links that are shared between platforms, social media, giving marketers the opportunity to take advantage of opportunities through multiple communication channels, according to IBM.

"IBM Social Media Analytics approach is based on the understanding that people interact with the brand of the organization in a number of ways, including email, social networking sites and Web sites of the company"", and the true measure of the impact of the company requires a vision integrated interaction with these resources" said John Squire, IBM Coremetrics Chief Strategy Officer, in a statement. "The new social media software analytics unveiled [Thursday] will help marketers to develop targeted, highly measurable and effective social media marketing campaigns more."

Measure the ROI of social media remains a challenge for many organizations. Although nearly two-thirds of 2,100 companies surveyed were currently using social media channels or have plans to do this, only 12% of respondents said that they felt that they were efficient users of social mediaAccording to a study conducted by Harvard Business Review analytical Services, in partnership with SAS, released in December.

"Most organizations are in discovery mode when it comes to social media," said Alex Clemente, CEO of HBR analytical Services, in a statement at the time. "But significant participation in the survey of over 2,000 executives shows how the subject is important - and it is one they are trying to understand." "Many executives are eager to learn best practices in a rapidly emerging field that represents a new paradigm."

Like its competitors, IBM seeks to dominate this emerging field, and recently formed a consulting practice to focus on "More intelligent trade", designed to help customers address market digital today ' today - that IBM believes that it is an opportunity of $ 70 billion. New practice offers software for cloud analytics which allows companies to monitor the presence of their brand in real time social media and adapt marketing campaigns or create promotions based on the responses of consumersIBM said.

Social Coremetrics is based on IBM's Coremetrics continuous optimization platform and its suite of marketing, which uses a unified infrastructure and a set of tags to support all applications the company marketing, reduce the complexity of management typically found when dealing with the products of several fournisseursIBM said. With its cross-channel reporting benchmark capacity and monitoring of social marketing campaigns, social Coremetrics allows marks the effectiveness of their marketing initiatives and compare campaigns from competitors, according to IBM.

For example, companies can measure how many times their promotions - and those of similar companies - are shared via social networks, said the developer. Well-known marks can if waiting up to 38% of their special offers e-mail links to share via social media, IBM said, with an average of 28% of these links and then "beloved" or commented.

For its part, the suite Unica pivotal veracity email follows and analysis the E-mail links as users share through networks, giving companies the ability to identify, monitor and stimulate the perception of consumers of their brand, IBM said.

IBM announced in August that it would acquire Unica, a gesture which was part of the strategy of IBM to integrate analytics Web through channels, said Yuchon Lee, Vice President and General Manager of IBM Enterprise Marketing Management Group and co-founder of Unicaduring a keynote at OMMA Metrics in New York on Wednesday.

Marketers want integrated tools, he said. In fact, 87% of marketing professionals agree services marketing need a suite of integrated applications, said Lee, citing Forrester Research information.

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Panorama applies Social to Business Intelligence Network

While other Business Intelligence products have functions of collaboration, Panorama software says its new Panorama Necto product is the first truly social incarnation of BI. Necto, your connections to the analysis and the people that work you with on this analysis are part of the analytical model itself.

Panorama is best known as the developer of the engine of online analytical processing (OLAP) software that Microsoft purchased and incorporated into SQL Server. Panorama NovaView Jaspersoft Lighthouse is often used in conjunction with Microsoft technology. The partnership is true Necto product, which takes advantage of Sharepoint as a collaborative platform, when they are available.

The core for Necto differentiator is the Organization of analytical reports, tables and graphics sets in working spaces. As many other vendors of BI, Panorama software has supported the concept of panels custom for years, but working spaces are part of the social Necto BI user interface, where working spaces are like mini-la dashboards that can be shared. When you display a workspace, images of profile of other people who are connected to this workspace are shown in the top of the screen. You can initiate a conversation with someone about the data by dragging its icon on the screen analytics and send them a message, which will include a link to the item that you want to share or ask a question on the subject.

Traditionally, analytics and collaboration have been carried out to separate activities handled by separate applications, making it difficult to maintain this kind of links, President of Panorama Rony Ross said in an interview. "What is happening, is that everything which is lost."

The loss of context in BI environments can be one of the reasons that they get as widely used as they should be for maximum impact, said. "The problem is there are dozens of reports out there on any topic, but you have no idea of what is relevant to you."

Necto aims to change that to keep track of what analysis you view, which share you with, and what are your connections. The system tracks information such as metadata, allowing to propose "relevant workspaces" you can study - in the same way Facebook suggests people you may know or LinkedIn suggests jobs that might interest you.

The product was officially released Wednesday.

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InsideView sales Social attracts 12 million VC

InsideView, a sales intelligence and social sales company announced Thursday that it had reached a set c of 12 million, a venture financing led by Foundation Capital rounds.

"This was a clear opportunity to invest in a market leader," veteran of the enterprise technology and capital Foundation sponsored Paul Holland said in a statement. Holland will join the Board of InsideView, which makes its tools of prospecting and sales qualification is available as an integrated capability of popular CRM tools including Salesforce.com, Oracle, SAP, Microsoft CRM and SugarCRM. InsideView also offers independent Web service.

CEO Umberto Milletti said in an interview that he sees his product is for vendors that Bloomberg terminal has done for stock traders, giving them a view aggregated news and information they need to have more success. InsideView is in competition with companies like vacuum cleaners employing editorial teams to compile information on companies and contacts, but the challenge is no longer the same that when these companies were started, he said.

"Things happen in real time, and it is impossible for these publishers to follow." This is why InsideView uses technology. Lack of information on the company is no longer the issue - if anything, the question is rather, too much information "Milletti said." If the focus should be as much about to boil to the relevant core as well as on the collection of information, he said.

InsideView has built its technology platform for six years, focusing on the analysis of text which can distinguish between a reference to Apple, the company and apple, fruit, or sort out which social media profiles associated with the same name belong to the same person. The service takes in the sons of Reuters news and company profiles of Capital IQ, but also personal social media combs and profiles of business and food.

Users can allow the application to achieve in their own networks on LinkedIn, Facebook or Twitter if a prospect has a budget of expenditure and the expenditure authority to identify links useful to establish a connection or to determine. You can register for a free account, but to upgrade to the paid version provides additional features for the sharing of contacts between the teams and the management of the assignment of the duct.

Between traditional data sources, "the truth is, both are important," Milletti said. "You want to know what the press is written on this company and this person, but you want to see what this person said to their subject matter, or that said the company itself."

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