"This was a clear opportunity to invest in a market leader," veteran of the enterprise technology and capital Foundation sponsored Paul Holland said in a statement. Holland will join the Board of InsideView, which makes its tools of prospecting and sales qualification is available as an integrated capability of popular CRM tools including Salesforce.com, Oracle, SAP, Microsoft CRM and SugarCRM. InsideView also offers independent Web service.
CEO Umberto Milletti said in an interview that he sees his product is for vendors that Bloomberg terminal has done for stock traders, giving them a view aggregated news and information they need to have more success. InsideView is in competition with companies like vacuum cleaners employing editorial teams to compile information on companies and contacts, but the challenge is no longer the same that when these companies were started, he said.
"Things happen in real time, and it is impossible for these publishers to follow." This is why InsideView uses technology. Lack of information on the company is no longer the issue - if anything, the question is rather, too much information "Milletti said." If the focus should be as much about to boil to the relevant core as well as on the collection of information, he said.
InsideView has built its technology platform for six years, focusing on the analysis of text which can distinguish between a reference to Apple, the company and apple, fruit, or sort out which social media profiles associated with the same name belong to the same person. The service takes in the sons of Reuters news and company profiles of Capital IQ, but also personal social media combs and profiles of business and food.
Users can allow the application to achieve in their own networks on LinkedIn, Facebook or Twitter if a prospect has a budget of expenditure and the expenditure authority to identify links useful to establish a connection or to determine. You can register for a free account, but to upgrade to the paid version provides additional features for the sharing of contacts between the teams and the management of the assignment of the duct.
Between traditional data sources, "the truth is, both are important," Milletti said. "You want to know what the press is written on this company and this person, but you want to see what this person said to their subject matter, or that said the company itself."
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