IOC risk takers, those responsible for the rain

Social. Mobile. Cloud. Any CIO who is not listening to the media hype around these three trends and at least exploring their very real benefits, is to be negligent on the future of his company. And any IOC jump in head first is negligent security and compliance risks.

But risk takers earn a degree of admiration and envy, especially if they realize a competitive advantage to move so quickly.

This is why I am excited at two conferences under the Radar of co-host with my colleague David Berlind - spring event, focuses on cloud computing, and if the Deal Maker Media CEO Debbie Landa me will back April 28 event of autumn, on mobile. The idea behind the conferences is to expose the IPRs for innovations that will help drive transformative ideas. Edgy, even abnormal sometimes is a fun place to be, especially when it is successful.

For example, the highly regulated pharmaceutical industry may be one of the last places that you can expect to find cloud computing taken hold, but Steve Phillpott, CIO for Amylin, sees the cloud as a fairly mature model of business and technology. And rather than wonder about its definition, it focuses on what the value provides. Amylin, which manufactures drugs of diabetes and obesity, the cloud offers a chance to be cheaper, faster and better.

Phillpott and his team has adopted a very methodical approach to the cloud, examine each service consumes the company, its costs, and whether if it was appropriate for the cloud, essentially preventing anything which would require large data transfers, or integration in real-time with on-site laboratory equipment, for example. Amylin also retained business intelligence and analysis applications internal financial and research data systems. In other words, you will not find Amylin involving its intellectual property in a public cloud.

But the company uses software HR of the day as a service. It accesses the storage and compute processing services in the cloud via Amazon S3 and EC2. Web site monitoring and information monitoring and employee security applications are focused on the clouds. It is still running a pilot for the calculation of high performance with Amazon.

Most companies that use cloud services tend to purchase more than one application, and Amylin is no exception. In addition to day work and Amazon, it uses Concur Force.com platform from Salesforce.com to its spending as a service for creating applications that support its CRM and call center. Application of his day's work has been upgraded three times a year, Amylin giving access to new features instantly. The same thing for the Salesforce.com call center app and for its CRM package specific pharma, Veeva (runs on Force.com).

There are more, but you get the point. Amylin is purchased, but Phillpott insists it is not only on technology but on the optimization of distributed technology resources in an industry where to put a new product on the market can cost billions of dollars and take 10 years.

Phillpott team wondered whether their employment would be in danger. Instead, he focused his team on the development of skills in the process of reporting, business enterprise and management of data, rather than have them in silos based on specific applications. These skills are independent applications and can extend to the platforms and various projects in the whole of society. Accordingly, the entire team became involved in all aspects of cloud and Phillpott migration leave the team in knowledge and experience (and play) along the way.

How Amylin measure success? Phillpott said Veeva, for example, has done everything that the founders said that he would do since Amylin deployed it three years ago. The company has seen measurable reductions in its budget of technology (50%), and user adoption was painless. Phillpott said a typical application roll out could induce hundreds of calls to support, but with the implementation of the work day, his team won only 15 calls in the first two days, most of them unrelated to the application. "What began as an exercise in cost optimization is an exercise in creating corporate value," he said.

Phillpott wisely started with the launch of cloud over chances of success, to ensure that the heads of HR, sales and other departments have seen the benefits and not the hits. His next task? Mobilizing all of these cloud-oriented applications. Already, work day, Veeva and Concur have mobile versions, but Phillpott said that he needs to ensure security of enterprises. (Mobile app-sharing, said, allows users to take a picture of a receipt and statement for the evidence of expenditure) Amylin is working in partnership with MobileIron for security and management of mobile devices.

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