Social media rejected for health care Communications

Online channels is very popular for administrative tasks such as appointment setting and billing, but patients very prefer traditional communications consultation with doctors, according to the survey Capstrat. By Nicole Lewis InformationWeek
March 25, 2011 12: 04 pm
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Slideshow: Health it stimulates the Patient Care, SafetyAccording an investigation Capstrat-Public Policy polling, 84% of respondents said they would not use social media, or instant messaging of medical communication channels if their doctors provide. Instead, respondents said that they prefer to turn to for electronic conventional lines of communication, such as e-mail and website interactions, when they need specific health consultation from their own doctor.

The results show that, while social media have a fort and growing role in health care communications between communities peer patients, is not the vehicle of communication of choice when Americans want to discuss medical issues with their doctors.

The survey, which focused on registered voters 843 on 21 February and 22, shows that even in people 18 to 29 years old, an age group that seems more inclined to the use of electronic health communications, 21% said they would take advantage of a forum if available online.

However, this does not mean that the use of all digital communications is out of the question of patient-provider interaction. Respondents were more favourable to email and online channels when it is used for the parameter of appointment, access medical and nurse consultation.

"It appears that consumers are willing to move administrative experiences such as the payment of invoices and records of online access to the, but when it comes to confer with their health care providers, people prefer even more traditional communications."," Karen Albritton, Capstrat President, said in a statement. "The implications include a way for physicians to free up more time to their patients moving interactions in a straight line and the possibility of establishing stronger relationships through personal interaction."

Capstrat investigation takes the findings of another recent survey. Annual second-health care check-up Intuit health survey revealed that 73% of respondents said they would use a secure online communication solution to make it easier to obtain laboratory results, request appointmentspay medical costs and contact their physician.

Capstrat survey also found differing attitudes among different demographic groups. Hispanics say they were more comfortable interacting with their doctor online: 89% would take advantage of the e-mail if their doctors provide; 89% would be put on line; appointments 78% would participate in the payment of invoices online. and 89% would call a nurse help line. In fact, the nurse help line was the preferred form of communication across demographic and help age groups, with 72% of respondents said that they would benefit a nurse line if it was offered by their physician.

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